CRISight -Cannibilisation Rate Index- From Reactive to Predictive
Faculty of Business and Management
No views · Published October 4, 2026
About the Project
CRISight introduces an innovative Cannibalisation Rate Index (CRI) to assess potential demand transfer from existing products to new offerings before launch. Unlike conventional cannibalisation measurement, which typically evaluates sales displacement after commercialisation, CRISight supports proactive product and portfolio decisions. The index combines seven dimensions covering customer, switching, product, price, usage, channel, and brand overlap. Using 50 simulated respondents and six skincare products, Principal Component Analysis generates weights for a composite score ranging from 1 to 5. This demonstration illustrates index construction only. Validation using actual consumer and sales data is required to establish its predictive accuracy and practical business value.